| Write your Publishable Article Fast--With an Angle! | | | | Create a Web Site" or "10 Ways to Organize |
| Judy Cullins | | | | your Online |
| © 2003. All Rights Reserved | | | | Office." |
| You want your business to be noticed by | | | | If you keep your numbers reasonable--say |
| thousands daily. | | | | around ten, you canuse the other tips in other |
| Online ezine publishers and webmasters are | | | | articles. Sometimes you can offer aresource to |
| constantly lookingfor new, original content. They | | | | your reader in your tip as an example of solving |
| want and need your articles. Thisis a promotion | | | | theproblem. |
| marriage made in heaven. But you will have | | | | 4. Write a myth and solutions Article. |
| amuch better chance of being chosen if you write | | | | This kind of article is one of my favorite because |
| an article thatsolves a problem for your audience. | | | | myths aboundin book publishing and promotion. |
| Give each article an angle. | | | | These keep authors fromexpressing their brilliance. |
| Let's assume they are business people like | | | | Emerging authors think thattraditional publishes will |
| yourself who needa problem solved--to stop | | | | actually promote them. How about thismyth? |
| procrastinating, write a book,promote their | | | | "Bookstores are a Great Place to Sell Books" or |
| business, develop a loving relationship. | | | | "youneed an agent or publisher to write and |
| What Format Suits You? | | | | publish a well-respectedbook," or "you need the |
| 1. Write a how-to-article. | | | | print media to publicize your productsor service." |
| Information hungry people want this one! First, | | | | After the myth, the book coach then shares the |
| open witha hook--something that will entice your | | | | real truth andwhat aspiring writers can do about it |
| reader to keepreading. Then, write a short | | | | to succeed. |
| introduction on the backgroundof the problem and | | | | 5. Write an interview. |
| the need for your solutions. Follow withsolutions in | | | | Choose a credible expert or dynamic online |
| a new paragraph. You can number these if | | | | personality tointerview, and offer not only |
| youwish. | | | | how-to-solutions, but allow thepublic to see the |
| Don't worry about giving away the store.Readers | | | | personal side of the person. I have participatedin |
| will judgeyou by your concise style and content, | | | | several of these. It's a great way to be seen by |
| and will be attractedto see what else you offer. | | | | thousands ofpeople Online each time the article |
| Make a list of topics you know or that relate to | | | | runs. Interviews are usuallydone in question and |
| your business. | | | | answer format. Always use the specificquestions |
| Take one at a time and write a short piece on it. | | | | to get more interesting answers. You can also |
| You can writea short article under 500 words or a | | | | recyclethis information for more content on your |
| longer one if you desire. | | | | Web site or in yourown ezine. |
| For solutions to the problem, give information and | | | | 6. Write your success story. |
| resourcesthat will assist your audience. Here's | | | | Author Debbie Allen asked me to write my online |
| some sample article titlesfrom my clients: How to | | | | marketingsuccess story for her new book. I |
| Procrastinate to Your Heart's Desires; | | | | shared this: Two friendsdragged me to the |
| How to Create Employees Who Can Hardly Wait | | | | Web--one insisted I set up a Web site--theother |
| to Get to | | | | introduced me to the concept of coaching via |
| WorkEach Day; Promote your Coaching and | | | | telephone,and using email such as an online |
| Speaking Business | | | | newsletter to draw new clientsand stay in touch |
| Through Free Articles. | | | | with other ones. Curious, I spent timeexpanding |
| 2. Write tips. | | | | my teleseminar and ebook business Online. |
| This kind of article takes the shortest time to | | | | Learningfrom these information articles, I wrote 4 |
| write and is also theeasiest format. Always include | | | | new books to helpothers succeed on Online. I've |
| an introduction with your thesis--the point you | | | | never looked back. |
| want to prove, or the problem you are about | | | | Web sales jumped from $75 to $2265 in just five |
| tosolve. | | | | months. Ineight months, sales soared to |
| Usually one or two sentences are enough. Include | | | | $3000.Consistent sales eachmonth made up over |
| a one or twosentence conclusion in which you add | | | | 1/2 my income. |
| one more punchy way tostimulate your reader to | | | | I thought, I need to share this gold with others! |
| act. Remember to include your power-packed | | | | And, so asuccess story is born and shared with |
| signature file below each article or tip. | | | | anywhere from 1000 to |
| To write a tip: | | | | 500,000 ezine readers in cyberspace. It's also |
| 1. Start with a command such as " Do this." | | | | included in |
| 2. Follow that by the consequence of not following | | | | Debbie's print book "Brazen Online Promoters" |
| the tip.Or,show a benefit of following the tip. | | | | published in |
| 3. Show examples or resources to solve a | | | | 2002. Three of my articles appeared in the book. |
| problem and put thetip into action. | | | | You have ideas for your article format. Now |
| Write an article with 3, 5, 7 or 10 tips in it. It's | | | | choose anoutstanding title and include the largest |
| best to givea complete tip as listed above rather | | | | benefit to solving achallenge in the title. No matter |
| than just list 29 tips. | | | | what length your article is, it iswell on its way to |
| Client examples: "Seven Mistakes People Make | | | | being a top Online and offline promotionmethod |
| When they | | | | for your business. |