| When it comes to commercial product | | | | feeling. Additional staging for this shot could include |
| photography, people often ask, "Why do | | | | the apple sitting on an old-fashioned plate |
| professional photographs look better than | | | | positioned on top of a crocheted doily like the one |
| non-professional?" The answer is complex and the | | | | Grandma used to make. An antique white vase |
| process requires a great deal of skill and practical | | | | full of daisies adds to the homespun photograph, |
| experience, but it is a skill that can be learned. If | | | | making the apple seem homemade and more |
| you've got products to photograph, investing the | | | | appetizing than with a plain white background. |
| time and resources into learning how to correctly | | | | Evaluating a Commercial Product Photography |
| shoot commercial product photography - or hiring | | | | Professional |
| a professional product photographer is a choice | | | | If you choose not to invest the time to learn how |
| that can drastically increase your return on | | | | to accomplish high quality commercial product |
| investment. | | | | photography yourself, you'll still want to invest |
| The Importance of Lighting | | | | some of that time in evaluating a professional |
| In commercial product photography, professionals | | | | product photographer. Finding the right product |
| use special lighting techniques to bring dramatic | | | | photographer can be the difference between |
| effects and crystal clarity to the images. By using | | | | average online or catalog sales and |
| lighting correctly, you can bring a three-dimensional | | | | record-breaking sales. |
| feel to a two-dimensional product image; making it | | | | A great commercial product photographer not |
| seem more tangible to the viewer - as if they | | | | only has a keen sense of marketing, but should |
| could pick it up in their hand and actually feel it. | | | | also take the time to learn about your product |
| Typical lighting used in commercial product | | | | specifically. The photographer should ask questions |
| photography includes powerful strobe lights to gain | | | | about your target audience, your competitors, |
| depth of field, special soft lighting boxes, | | | | and the formats in which the image will be |
| reflectors, and macro lenses for close-up work. | | | | displayed. |
| Creating a Mood | | | | Hiring a commercial product photographer is an |
| Anyone can throw a product on a white | | | | investment, and you'll want to make sure you get |
| background, but a professional creates a mood in | | | | results that absolutely thrill you. With the |
| commercial product photography instead of simply | | | | computer equipment available today, a great |
| documenting a product. Creating an atmosphere | | | | commercial product photography professional |
| that makes the customer want to buy the | | | | should be able to show you the images before |
| product is vital. | | | | the shoot is over so that you can be certain that |
| Lighting and staging play a huge part in creating | | | | you love the quality. Steer clear of any |
| mood. Modern lighting, home lighting, colored spot | | | | commercial product photographer that refuses to |
| lighting, and dramatic lighting are well suited for | | | | offer a 100% satisfaction guarantee. |
| producing a mood or feeling. For example, a | | | | With these three tips under your belt, you can |
| commercial product photography shot of caramel | | | | achieve professional commercial photography that |
| covered apples in front of a plain white | | | | works overtime to sell your products. Whether |
| background is not very appetizing. It would not | | | | you choose to master the art of commercial |
| create the mood necessary to motivate people | | | | product photography yourself or hire a |
| to want a caramel apple. A makeover of this shot | | | | professional, refusing to settle for less than |
| includes creating a homey look. | | | | professional product images is a decision that will |
| An old wooden table in front of a window with | | | | pay off dramatically in both sales and the way in |
| special bright outdoor lighting coming through | | | | which shoppers perceive the quality of your |
| highlighting the apple uses light to create a cheery | | | | company. |