| Released on the 1 September 2009, the EOS 7D | | | | Canon cameras, the EOS 7D is regarded as one |
| is the latest digital SLR camera from Canon and | | | | of the sturdiest SLRs currently on the market - |
| has a manufacturer's recommended selling price | | | | not just in its price range, but of any SLR - due |
| of $1699, pitching it price wise against some of its | | | | largely to its solid magnesium alloy body. In |
| direct competitors that are currently on the | | | | addition, the body features much the same layout |
| market. | | | | as previous Canon cameras in the EOS range and |
| With 18 mega pixels and a cropped sensor, the | | | | with the exception of the distinct move of the on |
| EOS 7D has an abundance of features, many of | | | | / off button to the left hand side of the camera |
| which haven't been seen on any of Canon's | | | | from the right, most Canon users will not be |
| previous releases. | | | | slowed down trying to adjust from a previous |
| For instance, the 63 zone metering system, iFLC | | | | model. |
| (standing for Focus, Colour and Luminance) is one | | | | One of the problems with the EOS 7D is the fact |
| of the most popular additions that the camera | | | | that, to an extent, it was over hyped before its |
| sees. Looking at the colour of the light, as well as | | | | release. Since the release of the last camera in |
| how bright it is, it combines this with data from | | | | the EOS range, there have been advances in |
| the focusing sensors to create the best image | | | | camera technology, meaning a lot of people were |
| possible. | | | | expecting a lot of things from Canon's next EOS |
| One of the features that has been particularly well | | | | camera. |
| received by customers is the new Quick Control | | | | Whilst it can't be argued that the EOS 7D doesn't |
| button. Located just left of the eyepiece, when it | | | | fulfill the functions of a good quality digital SLR, |
| is pressed, several of the most common settings | | | | there are several customers feeling that the |
| that are amended are displayed on the camera's | | | | camera isn't quite as good as it could be. There's |
| screen, from exposure compensation to ISO | | | | no faulting the build quality of the camera, or the |
| levels, meaning that they can be changed both | | | | image quality in general, it is primarily the fact that |
| quickly and easily. | | | | in harsh lighting conditions (bright light / severe |
| As would be expected, due to the almost | | | | darkness), the camera doesn't perform as well as |
| synonymous feel that video has had with digital | | | | would be expected, considering the technology |
| cameras in recent years, the EOS 7D has the | | | | that is available. Comparing this downside to the |
| capability to shoot video. However, not content | | | | amount of features that the camera possesses, it |
| with standard quality, Canon have allowed those | | | | is felt by some that it would have been beneficial |
| who use this camera to video in 1920x1080 High | | | | to correct this lighting issue and sacrifice one or |
| Definition. Coupled with the option of 60fps to | | | | two of the other features. |
| 24fps, depending on the quality of the video, the | | | | Overall, the EOS 7D is a good quality camera for |
| EOS 7D can act as a competitive video recorder, | | | | the money spent and whilst having some minor |
| as well as being a great SLR. | | | | downfalls, it will suit the needs of most |
| Not detracting from the usual build quality of | | | | photographers perfectly. |