| Rusty Fields Profile :Hardware; 800 MHz Intel | | | | of the business or maybe a few of its main |
| Pentium 3, 256 MB RAM. | | | | focuses orofferings. |
| Supplementary speed chart - times are given in | | | | A user performs the query |
| seconds - click column headings to sort. Browser | | | | Our homepage shows up as a result, with the title |
| name Cold start Warm start Rendering CSS | | | | listed on the first line (notice that the queryterms |
| | | | the user searched for appear in bold) |
| Even though this guide's title contains the words | | | | Reputation-based decisions |
| "search engine", we'd like to say that you | | | | Image and reputation are distinct objects. Both |
| shouldbase your optimization decisions first and | | | | are social in two senses: they concern properties |
| foremost on what's best for the visitors of your | | | | of another agent (the target's presumed attitude |
| site. They'rethe main consumers of your content | | | | toward socially desirable behaviour), and they may |
| and are using search engines to find your work. | | | | be shared by a multitude of agents. However, the |
| Focusing toohard on specific tweaks to gain | | | | two notions operate at different levels. Image is a |
| ranking in the organic results of search engines | | | | belief, namely, an evaluation. Reputation is a |
| may not deliver thedesired results. Search engine | | | | meta-belief, i.e., a belief about others' evaluations |
| optimization is about putting your site's best foot | | | | of the target with regard to a socially desirable |
| forward when itcomes to visibility in search | | | | behaviour. To better understand the difference |
| engines. | | | | between image and reputation, the mental |
| An example may help our explanations, so we've | | | | decisions based upon them must be analysed at |
| created a fictitious website to follow throughout | | | | the following three levels: |
| theguide. For each topic, we've fleshed out | | | | Even though this guide's title contains the words |
| enough information about the site to illustrate the | | | | "search engine", we'd like to say that you |
| point beingcovered. Here's some background | | | | shouldbase your optimization decisions first and |
| information about the site we'll use: | | | | foremost on what's best for the visitors of your |
| • Website/business name: "Brandon's Baseball | | | | site. They'rethe main consumers of your content |
| Cards" | | | | and are using search engines to find your work. |
| • Domain name: • Focus: Online-only baseball | | | | Focusing toohard on specific tweaks to gain |
| card sales, price guides, articles, and news content | | | | ranking in the organic results of search engines |
| • Size: Small, ~250 pages | | | | may not deliver thedesired results. Search engine |
| Your site may be smaller or larger than this and | | | | optimization is about putting your site's best foot |
| offer vastly different content, but the | | | | forward when itcomes to visibility in search |
| optimizationtopics we discussed below should | | | | engines. |
| apply to sites of all sizes and types. | | | | An example may help our explanations, so we've |
| We hope our guide gives you some fresh ideas | | | | created a fictitious website to follow throughout |
| on how to improve your website, and we'd love | | | | theguide. For each topic, we've fleshed out |
| tohear your questions, feedback, and success | | | | enough information about the site to illustrate the |
| stories in the Google Webmaster Help Forum. | | | | point beingcovered. Here's some background |
| If your document appears in a search results | | | | information about the site we'll use: |
| page, the contents of the title tag will usually | | | | • Website/business name: "Brandon's Baseball |
| appear inthe first line of the results (If you're | | | | Cards" |
| unfamiliar with the different parts of a Google | | | | • Domain name: • Focus: Online-only baseball |
| search result, youmight want to check out the | | | | card sales, price guides, articles, and news content |
| anatomy of a search result video by Google | | | | • Size: Small, ~250 pages |
| engineer Matt Cutts, and thishelpful diagram of a | | | | Your site may be smaller or larger than this and |
| Google search results page.) Words in the title are | | | | offer vastly different content, but the |
| bolded if they appear in theuser's search query. | | | | optimizationtopics we discussed below should |
| This can help users recognize if the page is likely | | | | apply to sites of all sizes and types. |
| to be relevant to their search. | | | | We hope our guide gives you some fresh ideas |
| The title for your homepage can list the name of | | | | on how to improve your website, and we'd love |
| your website/business and could include other bits | | | | tohear your questions, feedback, and success |
| ofimportant information like the physical location | | | | stories in the Google Webmaster Help Forum. |