| There are ways for an amateur photographer to | | | | advice is the ASMP Professional Business Practices |
| get recognition and financial reward and that's by | | | | in Photography, 6th edition, published by the |
| selling photographs. Publications are always in the | | | | American Society of Media Photographers, Inc.. |
| market for appropriate photographs, colour or | | | | Copies are available at some bookstores and |
| black and white. The major national and | | | | camera stores or directly from ASMP. |
| international magazines usually pay the best rates | | | | If you are thinking about becoming a professional |
| for pictures. But they are the most difficult to sell | | | | photographer, it's also worthwhile to read |
| because you have competition from staff | | | | magazines published for the pros and their special |
| photographers and professional free-lancers who | | | | interests. Among them is the newsy Photo |
| are hired on a regular basis. | | | | District news, which covers everything from |
| Fortunately, many regional, specialty, and | | | | stock and advertising photography to digital |
| company magazines, as well as area newspapers, | | | | imaging. It's available by subscription and is also |
| are glad to have colour transparencies or prints, | | | | sold by some camera stores, bookstores and |
| or black and white prints submitted for publication. | | | | newsstands. |
| Payment can range from only a photo credit line | | | | One way to start on the road to a photographic |
| mentioning your name to a check for hundreds of | | | | career is to take informal portraits of friends and |
| dollars. Contact the publications and ask for a | | | | other people. You can improve your camera skills |
| copy of their guidelines for submitting | | | | while making enough money to cover the cost of |
| photographs. | | | | film and prints. However, until you achieve a state |
| The most valuable source for finding publications | | | | of proficiency and confidence in your work, be |
| that buy photographs is Photographer's Market, a | | | | careful that your subjects don't expect a more |
| book that is updated and published annually by | | | | professional result than you can deliver. |
| Writer's Digest Books. It describes hundreds of | | | | Whenever money is involved, make certain your |
| publications, including their addresses and telephone | | | | subjects know how much you will charge them |
| numbers, the types of pictures they use, rates of | | | | for photographs. And be sure that they |
| pay and the name of the photo editor or art | | | | understand you expect payment upon delivery of |
| director to whom you should submit your photos. | | | | the pictures. Although people are always anxious |
| Copies of this exceptional photo market guide are | | | | to see the finished prints, once the photographs |
| available at libraries and bookstores. Be certain to | | | | are in their hands they often are in no hurry to |
| use only the current year's edition, because | | | | pay you; let them know you expect to be paid |
| publications frequently change their picture | | | | immediately. |
| requirements. | | | | Many times recognition and payment act as |
| Pictures bought for advertising rather than editorial | | | | stimulants toward making you a photographer. |
| use pay the most money. However, use of a | | | | Well-known photographer Philippe Halsman, whose |
| photo in an advertisement requires model releases | | | | portraits were featured on more than 100 Life |
| signed by all recognizable persons. These releases | | | | magazine covers, put it this way, "I drifted into |
| give the photographer permission to use the | | | | photography like one drifts into prostitution. First I |
| photograph and help avoid any subsequent | | | | did it to please myself, then I did it to please my |
| lawsuits by persons in the picture. Advertisers | | | | friends and eventually I did it for money". |
| may also require property release if a building or | | | | Regardless of your specific interest or goals, the |
| other identifiable property is prominent in the | | | | more you photograph, the more your |
| picture. Standard release forms are sold at many | | | | photographs will improve. Start making |
| camera stores; carry some in your camera bag in | | | | photographs, then keep making better |
| case you come across a subject you think might | | | | photographs. And most of all, enjoy your |
| eventually be sold to an advertiser. | | | | photography. |
| One of the best publications with down to earth | | | | |