| With the advent of digital photography a number | | | | the eye. Remember, just as in person to person |
| of new photographers have been entering the | | | | relationships you never get a second chance to |
| market. This has created a flood of new | | | | make a great first impression, so the first |
| photographers. Photography business owners | | | | exposure a person has to your business will be his |
| must not only have an excellent product, they | | | | first impression. Often a business card is the tool |
| must learn to be master marketers. | | | | to make the first impression of your work. Make |
| One tool for effective marketing is the effective | | | | it pleasing to the eye and memorable. |
| use of business cards. This article suggests ways | | | | 4. Make sure you have the essential information. |
| in which professional photographers can improve | | | | Cut out any non-essential information. Name, |
| their business cards. | | | | Phone Number, Email Address, and Website are |
| 1. Begin with a strong visual logo or image on the | | | | essential bits of information. |
| card. You are after all running a photography | | | | 5. Choose a font that is easy to read. It is |
| business, not a law firm. People expect to see a | | | | tempting to use the font which looks the most |
| stunning image or graphic. If there is not one | | | | elegant. Unfortunately, elegant fonts take the |
| there, you will lose some credibility. Use an image | | | | most effort to read. Many people will not put |
| that connects to your customers emotionally. | | | | forth that extra effort. |
| 2. Add a memorable catch phrase which will set | | | | 6. Look at current graphics that high-end vendors |
| you apart from your competitors. This phrase | | | | of a number of products are using. Make sure |
| should be consistent with all of your marketing | | | | your design is not out of date. |
| efforts. Keeping a consistent message across all | | | | The photography industry is competitive. |
| of your marketing material will help in establishing | | | | Marketing better than your competitors is |
| your brand. Use a phrase that connects with your | | | | essential. The above are suggestions, which if |
| customers emotionally. | | | | incorporated, will increase the marketing |
| 3. The layout of the card needs to be pleasing to | | | | effectiveness of your business card. |