| "Whenever I am talking to photographers and | | | | aperture lens with a 1.8 one, they start feeling like |
| mention ""online lens rental"" or ""camera rental by | | | | it's no longer worth their time to talk to you? But |
| mail,"" most look at me with blank faces, while a | | | | I digress… |
| few knowingly smile. Being an owner of an online | | | | In any case, as I was mentioning before, it looks |
| camera lens rental store has been an unexpected | | | | like most photographers have not realized that |
| adventure in educating people. | | | | online camera lens rentals are possible. I guess I |
| When we first started the company we thought | | | | shouldn't be surprised since before Netflix hit the |
| the biggest challenge would be to convince people | | | | scene, borrowing movies through mail was |
| to rent lenses from us and have their lens rental | | | | unthinkable or before opened, you couldn't dream |
| sent to them by mail. However, we neglected to | | | | of getting a $1000 bag through the mail (unless |
| recognize the preliminary first step to that goal | | | | you buy it, of course). |
| and that was to educate that online camera lens | | | | The lens rental process is quite straightforward: |
| rentals actually exist. | | | | you simply log onto the website, select the lenses |
| To most people the camera or camera lens rental | | | | or cameras you want to rent (most places |
| experience traditionally began and ended with a | | | | primarily do nikon or canon lens rentals), put in |
| trip to their local camera store. They would drive | | | | your delivery address and the camera equipment |
| over, chat with the (usually unfriendly) camera | | | | you rented shows up at your door a few days |
| rental associate and then drive home. By the | | | | later. Inside is a prepaid stamp that you post over |
| way, can somebody e-mail and tell me why most | | | | the original and drop it off with your carrier. Beats |
| camera stores employees you meet are so | | | | driving across town and dealing with the grumpy |
| grumpy? It seems like whenever you come up to | | | | camera store dude, doesn't it? |
| them to ask a question and you confuse a 1.4 | | | | |