| Unique can be defined as being radically different, | | | | sunlight, umbrellas in rain, table settings and |
| unparalleled or unmatched. In order to create a | | | | decorations. Creativity can be achieved through |
| wedding image that is unlike any other when | | | | angle manipulation, leading lines, blurring |
| there are so many photographers on the market | | | | backgrounds, silhouetting, reflecting and framing |
| requires one to look at what techniques create | | | | objects. Looking for such special detail is a true |
| originality. These include use of lenses, individuality, | | | | act of professionalism. |
| location and environmental conditions and | | | | Location and environmental conditions. |
| personalised service. | | | | The location of a wedding can also be used to |
| Lenses | | | | create rare images. Beaches, parks, ornate |
| With camera equipment becoming more advanced | | | | buildings and infrastructure, sandstone features, |
| and sophisticated, so too can the image produced. | | | | steps, cityscapes, bridges, old sheds, corrugated |
| While there are many types and brands available | | | | iron, rusting fences, seasonal characteristics, |
| some lenses on the market, which can be used in | | | | railway stations and lines and churches can all be |
| unique photography, can: | | | | used as stunning backdrops. Similarly many of |
| Widen the horizontal field of view covering an | | | | these can also provide excellent contrasting |
| area wider than the eye can see, commonly | | | | textures and colour contrasts. |
| known as wide-angle lenses. | | | | While the bride and groom may be disappointed |
| Widen the horizontal view and create an | | | | with undesirable weather conditions photographers |
| extremely wide, hemispherical image, commonly | | | | can use them to dramatise photographs. Big black |
| known as fisheye lenses | | | | storm clouds can provide spectacular backgrounds |
| Extremely exaggerate the field of view creating | | | | and excellent lighting. Rain puddles can be used as |
| the image as a wide strip, commonly known as | | | | reflective surfaces. Sunsets can provide a |
| panoramic photography. | | | | romantic setting with favourable lighting. Such |
| Zoom in on extremely minute objects and details, | | | | photography creates a feeling of being caught up |
| commonly known as macro lenses | | | | in the moment. |
| The first three of these lenses can exaggerate | | | | Personalised service |
| scenery or objects creating dramatic and | | | | Unique wedding photography should not just be |
| spectacular images of bridal parties and scenery. | | | | about the images captured. It should be about the |
| The final lens can be used to pick up intricate | | | | event as a whole. Personalised service should |
| details of flowers, cakes, clothing and rings. | | | | start from the initial contact and continue right |
| Individuality | | | | through to the delivery of the final product. |
| The features that make each wedding unique | | | | Packages should be tailored to suit the client with |
| involve the choices that the bride and groom | | | | respect to colour choice, type of finish, photo |
| have decided upon throughout their planning. | | | | manipulation and enhancement and presentation |
| Consequently, photographing these choices | | | | format. |
| creatively can produce some stunning shots. While | | | | Unique wedding photography is a combination of |
| the possibilities here are only limited by the | | | | technical attributes and professionalism. It should |
| photographer's own artistic flair some examples | | | | be about creating a photojournalistic memory of a |
| include cars, flowers, shoes, hair, parasols in | | | | very special event. |