| Choosing your topic or main focus. It is why you | | | | putting your content in chapter form so you can |
| are reading this article in the first place. So let us | | | | easily submit chapters as articles to ezine |
| make sure we go over all the relevant points of | | | | websites and other blog directories. Naturally your |
| what does and what does not attract people to | | | | article would contain a link to your site or blog |
| your page. Right off, as usual do more research | | | | which would increase the exposure and traffic to |
| on the topic you have chosen to write about. | | | | it. This is one way of making your blog or |
| Even if you are passionate and are an expert on | | | | websites content work for you. Like all good |
| the subject you are writing about - do more | | | | stories or articles, use a declarative opening |
| research. Ask yourself; is there a niche for this | | | | statement at the beginning of your content. This |
| topic? Is your topic topical? Are there many other | | | | text is usually the text you see directly |
| blogs and websites devoted to the same topic | | | | underneath the name of a listed website in search |
| that you are writing about? Can your subject | | | | results. If the blog or website has no added |
| matter be easily linked to affiliates? For example, | | | | description in its page code this "opening text" is |
| if your blog is about photography, lenses in | | | | used as a description for your blog or website |
| particular, you would look for an affiliation with a | | | | when someone does a search for it. |
| lens reseller or manufacturer and post an ad or a | | | | About the content of your blog or website. By |
| link-back on your page. Some websites have an | | | | content I mean the main body or bodies of text |
| entire page devoted to listing links to their | | | | on the page or throughout the website. You |
| prospective partners. | | | | either have awesome material that you have |
| The focus of this chapter is Content. The single | | | | written or awesome material that you are going |
| biggest consideration in this whole process so do | | | | to write. Be topical. Do some basic research. For |
| not just "throw anything up for now" and fix it as | | | | instance, what are some of the most popular |
| you go. Nobody likes ending up at a site that is | | | | search terms used on search engines? Can or |
| "under construction" when they are looking for | | | | does your material relate well to those searched |
| something on the Internet. Nobody goes back to | | | | out terms? The more they do the more people |
| that site either by the way. Have all of your text | | | | will search out and find your page. Here is the |
| editing and formatting completed before you start | | | | problem. There are a lot of great subjects to |
| adding it to your page. Proof read everything too | | | | write about and a ton of talented people out |
| many times. Do not skimp or simply 'flesh out' | | | | there writing about them right now and they ALL |
| your page or site either. Most people who come | | | | have blogs as well. So how do you make your |
| to your page will be looking for very specific | | | | blog stand out? How do you attract people to |
| information. If they cannot find or see this | | | | what you are saying or what you have to offer? |
| information right away they will leave your page. | | | | Well, you start with a great topic and write about |
| Think about what you have written or are writing. | | | | it. Be very critical of what you are writing. Make it |
| Is the topic easily up datable? Will you need to | | | | shine. Use chapter form where ever possible. Spell |
| update the content to keep it fresh or will you | | | | check a dozen or so times, (you will still find the |
| have to replace it completely on a regular basis? | | | | odd this or that after a dozen or so checks). |
| Will you be allowing people to comment on your | | | | Once you are absolutely sure it looks good then |
| writing or article? If this is a blog we are talking | | | | and only then add it to your page. |
| about then you should consider allowing | | | | For more of this article see the resource listed |
| comments as this is another way to bring traffic | | | | below. |
| and subscribers to your page or site. Consider | | | | |