| Facts tell, stories sell. People can see themselves | | | | story as an "extreme makeover" for busy |
| in stories. | | | | professionals. |
| How do you tell a story that ensure's your | | | | By tying your story to something topical, you |
| message get's heard? | | | | vastly improve its chances of being heard. |
| Keep current events in mind. | | | | A good story with a mediocre salesperson is |
| Think of a triangle. On the left, imagine the story | | | | better than a bad story told by the most |
| you want to tell. On the right, you have zeitgeist , | | | | articulate salesperson. Lack of slickness is actually |
| or curent events. The object of the game is to | | | | an asset. |
| create a unified, triangulated center...literally an | | | | If you had the greatest press kit in the world-but |
| "angle" for your story. | | | | a lackluster story-I couldn't get you on the Today |
| For example, if you have improved your business | | | | Show . But if you were pregnant with Osama Bin |
| practices, you might utilize the popularity of | | | | Laden's baby, I could get you on with a smudged |
| television transformations, and promote your | | | | fax. |