| 1) The Importance of Lighting | | | | three-dimensional feel to a two-dimensional |
| In commercial product photography, light plays a | | | | product image; making it seem more tangible to |
| great roll in the way in which we will portrait and | | | | the viewer - as if they could touch it with their |
| show products on an online store. Professionals | | | | hands. In most cases, typical lighting techniques |
| use special lighting techniques to bring dramatic | | | | use in commercial product photography will include |
| effects and crystal clarity to the images. When | | | | strobe lights, soft lighting boxes, powerful strobe |
| not using proper lighting products will look poor in | | | | lights to gain depth of field, a High resolution |
| quality and unappealing to the eye making a | | | | camera, reflectors and special macro lenses for |
| potential buyer deviate from your website. By | | | | close up work. |
| using lighting correctly, you can bring a | | | | |