| 1) The Importance of Lighting | | | | fashion garment piece or a pair of glasses setting |
| In commercial product photography, light plays a | | | | an atmosphere that makes the customer want |
| great roll in the way in which we will portrait and | | | | to buy the product is vital. A professional |
| show products on an online store. Professionals | | | | photographer knows how to create a mood |
| use special lighting techniques to bring dramatic | | | | instead of just documenting a product. For |
| effects and crystal clarity to the images. When | | | | instance, Throwing an apple fruit product on a |
| not using proper lighting products will look poor in | | | | white background will not appetite the buyer as |
| quality and unappealing to the eye making a | | | | much as if you set that same apple on a home |
| potential buyer deviate from your website. By | | | | made table and on top of a plate, saying this as |
| using lighting correctly, you can bring a | | | | an example the buyer will be reminded of his |
| three-dimensional feel to a two-dimensional | | | | home and will want to have that apple served on |
| product image; making it seem more tangible to | | | | his plate. |
| the viewer - as if they could touch it with their | | | | 3) Image quality |
| hands. In most cases, typical lighting techniques | | | | Professional image quality can be achieved by |
| use in commercial product photography will include | | | | having the right type of equipment and knowledge |
| strobe lights, soft lighting boxes, powerful strobe | | | | of the formats in which the image will be |
| lights to gain depth of field, a High resolution | | | | displayed. In commercial product photography, |
| camera, reflectors and special macro lenses for | | | | photographers should have a keen sense for |
| close up work. | | | | marketing and should ask questions about the |
| 2) Creating the stage | | | | type of products to be about photograph. |
| Creating the right environment or scenario in | | | | Knowing the audience that is target it to will help |
| commercial product photography will tell or play a | | | | in decision making and best lay out to be created |
| big part in producing the right mood for your | | | | to produce attracting high quality images for an |
| products. Whether you are photographing a | | | | online store product display. |