| What is the first and foremost thing that you | | | | directly to the consumer but sells to you. He need |
| would do if you are planning to showcase your | | | | not produce high quality design. Using the supplier's |
| products to a wider audience? The obvious | | | | art could have negative effect on the catalog |
| answer is to make a catalog. A catalog is nothing | | | | design. |
| but a platform for you to showcase your | | | | The lighting is also of utmost importance. The |
| products. Customers have the advantage to view | | | | typical aim is to give a three dimensional feel to a |
| the products very easily and quickly. A good | | | | two dimensional product image, something that |
| catalog inadvertently leads to a spike in sales. | | | | would make the viewer want to pick up with his |
| Which brings us to the question, what are the | | | | hands. Typical lighting would include powerful |
| most important components of a good catalog? | | | | strobe lights, special soft lights, reflectors and |
| The Product is obviously the most important | | | | macro lenses. |
| aspect of any good catalog. Your product has to | | | | What is also important is the mood of the |
| be highlighted in the best possible manner and a | | | | photograph. A good photographer always brings |
| good photograph will help you achieve this aim. It | | | | an atmosphere with the products that are |
| is only the image of the product that helps a | | | | showcased. Sometimes, some products need to |
| person to either pause and take a longer glance | | | | carry brand image along with the catalog. If that |
| at a product or just flip through the pages | | | | is the case, then ensure that focus is never |
| uninterestingly. There are a few things that are to | | | | shifted from this. The atmosphere also plays a |
| be given attention to when taking a good | | | | crucial part in this kind of photography. The props |
| photograph. First and foremost, a good | | | | that are used bring out the environment in a very |
| photograph starts with good equipment. Ensure to | | | | subtle way. |
| spend in a good seamless background, adequate | | | | A catalog is any retailer's sales document. He |
| studio lighting and a solid camera tripod for | | | | should invest proper time and money on a good |
| camera stability. | | | | photographer, a good photography is many a |
| Then comes the product; never forget that the | | | | times the only difference between average sales |
| product is the hero. The best catalog product | | | | and path breaking sales. A good photographer |
| photographs feature the product with stunning | | | | always needs to have a keen sense of marketing. |
| clarity and neutral back drop. Thus, when you do | | | | He also spends time in understanding the product, |
| so, the product jumps from the page, appears | | | | understanding the target audience and even the |
| larger and seems to be more versatile. | | | | competition in your market. |
| It is best if group photos are avoided. It's found | | | | Catalog photographs are the only way to |
| that individual photos produce more sales than | | | | convince the customer about a products quality |
| group photos. | | | | and every retailer ought to exploit this aspect of |
| Try and use the suppliers art sparingly, the main | | | | marketing. |
| reason behind this is that a supplier does not sell | | | | |