| Food is one of the most common subject in | | | | advertising photography, especially the experts in |
| advertising photography. It can be a fast food | | | | the industry, do not claim that there is a particular |
| joint that wants to display its delicious burgers and | | | | lens that is best for capturing food . They may |
| rolls, or it can be a restaurant that claims best | | | | have their personal favourites, but that is because |
| quality in food and ambiance. And since there are | | | | they are comfortable with a particular lens and |
| many clients who want their food as the subject | | | | have shot some of their best images using these |
| of their commercials, therefore almost every | | | | lenses. With rigorous practice, you too may have |
| budding photographer who want to make a | | | | your personal favourites with lenses, over time. |
| career in advertising photography, focuses on | | | | But that still maintains - there is no best lens for |
| food photography in a big way. | | | | taking shots of food . |
| One of the worst and rampant misconceptions | | | | Advertising photography right now, know your |
| about food photography is that there are | | | | lenses well. Try shooting with different lenses and |
| particular lenses that are best suited for food | | | | train yourself with as many as you can. |
| photography. Many young photographer have | | | | Remember, before contemplating on what lenses |
| raised queries stating that they want to know | | | | would go best with the images you want to take, |
| which is the best lens to shoot food , especially | | | | you must first decide the focus and the purpose |
| with respect to food photography. The answer is | | | | of the image. What is it that you want to |
| simple - there is no best lens for shooting food . | | | | communicate and more importantly, what do you |
| It all depends on the message that has to get | | | | want your audience to see first, when they see |
| communicated and therefore it is dependent on | | | | the image. Ones you know this, you would know |
| focus and how is the image desired to be shot. | | | | the best lens to be used as well. |
| Professional photographers who are dedicated to | | | | |